Publications

2475 results

2024

Publications Kedge Authors Type of publications
COURBET, D., L. JACQUEMIER, S. HERCBERG, M. TOUVIER, B. SARDA, E. KESSE-GUYOT, P. GALAN, N. BUTTAFOGHI, C. JULIA, "A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume", International Journal of Behavioral Nutrition and Physical Activity, 2024, vol. 21, no. 38 BUTTAFOGHI Nicolas
Journal article
D'ANTONE, S., B. COVA, "Functional and Symbolic Learning in CoPs: Impact on Community Dynamics", Management International, 2024 D'ANTONE Simona
COVA Bernard
Journal article
FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2024 FUSCHILLO Gregorio
COVA Bernard
Journal article
DESSART, L., B. COVA, N. DAVIGNON, "How violence among consumers alters the expected benefits of participation in a consumer collective", Journal of Consumer Affairs, 2024, vol. 58, no. 3, pp. 840-865 COVA Bernard
Journal article
COVA, B., S. GUERCINI, "Tribal entrepreneurs: Caught in the crossfire of the tribal and market logics?", Consumption Markets & Culture, 2024, vol. 27, no. 1, pp. 1-16 COVA Bernard
Journal article
BARES, F., B. COVA, A. NEMANI, Start-up tribu - 2e édition. Comment entreprendre avec sa communauté., Éditions JFD, Montreal, Canada, 2024 COVA Bernard
Book
COVA, B., F. BARES, "Extricating the concept of linking value from its tribal gangue", Marketing Theory, 2024 COVA Bernard
Journal article
COVA, B., G. MONTEVERDE, A. RUNFOLA, "Activist entrepreneurship for a sustainable future: an integrative framework", Journal of Small Business and Entrepreneurship, 2024 COVA Bernard
Journal article
GROSS, J., "Algorithmic Consumption" in Elgar Encyclopedia of Consumer Behaviour., Ed., Edward Elgar Publishing, chap. 5, pp. 15-17, 2024 GROSS Jana
Book chapter
GERGAUD, O., P. MASSET, A. PEDRINELLI, J. P. WEISSKOPF, "The economics of published and unpublished restaurant wine lists. Evidence from Switzerland", Journal of Wine Economics, 2024, vol. 19, pp. 4-18 GERGAUD Olivier
Journal article
BETZLER, D., E. LOOTS, M. PROKUPEK, "Arts and culture in transformation: A critical analysis of the national plans for the European Recovery and Resilience Facility", European Policy Analysis, 2024, vol. 10, no. 1, pp. 101-127 PROKUPEK Marek
Journal article
PROKUPEK, M., "Ethical Fundraising in Museums" in International Perspectives on Museum Management: Looking Towards Desirable Futures., Darko Babic and Antonia Ivo Ed., Routledge, chap. 14, pp. 168 - 181, 2024 PROKUPEK Marek
Book chapter
MAZIER, J., L. REYES-ORTIZ, "Conventional and unconventional economic policies in an econometric SFC model of the French economy" in Post-Keynesian Economics for the Future: Sustainability, Policy and Methodology., Jesper Jespersen, Finn Olesen & Mikael Randrup Byrialsen Eds, Edward Elgar Publishing, pp. 62-84, 2024 REYES-ORTIZ Luis
Book chapter
CHADWICK, C., F. BABONNEAU, T. HOMEM‐DE‐MELLO, A. LETELIER, "Synthetic Simulation of Spatially‐Correlated Streamflows: Weighted‐Modified Fractional Gaussian Noise", Water Resources Research, 2024, vol. 60, no. 2, pp. e2023WR035371 BABONNEAU Frédéric
Journal article
GUEVARA, E., F. BABONNEAU, T. HOMEM-DE-MELLO, "Uncertainty dynamics in energy planning models: An autoregressive and Markov chain modeling approach", Computers & Industrial Engineering, 2024, vol. 191, pp. 110084 BABONNEAU Frédéric
Journal article
BABONNEAU, F., D. CHOTARD, A. HAURIE, "Assessing electric mobility and renewable energy synergy in a small New Caledonia Island community", International Journal of Green Energy, 2024, vol. 21, no. 4, pp. 827-841 BABONNEAU Frédéric
Journal article
CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 HEINZE Aleksej
Book chapter
CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 HEINZE Aleksej
Book chapter
EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 HEINZE Aleksej
Book chapter
HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 HEINZE Aleksej
Book chapter
HEINZE, A., M. CANO, "SEO strategy for a digital presence" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 HEINZE Aleksej
Book chapter
CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 HEINZE Aleksej
Book chapter
IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 HEINZE Aleksej
Book chapter
ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 HEINZE Aleksej
Book chapter
HEINZE, A., M. CANO, "Using search engine optimisation to build trust" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 HEINZE Aleksej
Book chapter
ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 HEINZE Aleksej
Book chapter
DI GIUSTO-VALLE, C., M. C. ESCOLAR-LLAMAZARES, T. DE LA TORRE-CRUZ, I. LUIS-RICO, C. PALMERO-CAMARA, A. JIMENEZ, "Development of Entrepreneurial Identity Among Young People: Analysis of the Effectiveness of an Educational Program on Entrepreneurial Potential", Journal of Professional Capital and Community, 2024, vol. 9, no. 4, pp. 320-339 JIMENEZ Alfredo
Journal article
DELLA PIANA, B., S. BAYRAKTAR, A. JIMENEZ, "Entrepreneurial Mindsets Across Cultures" in Humane Entrepreneurship and Innovation., Botti, A. y Parente, R. Eds, Emerald Publishing Limited, chap. 9, pp. 175-191, 2024 JIMENEZ Alfredo
Book chapter
ORDEÑANA, X., P. VERA, J. ZAMBRANO, A. JIMENEZ, "The Effect of High-growth and Innovative Entrepreneurship on Economic Growth", Journal of Business Research, 2024, vol. 171, no. 114243, pp. 114243 JIMENEZ Alfredo
Journal article
HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Exploratory techniques to analyze Ecuador's tourism industry" Forthcoming Logic Journal of the IGPL JIMENEZ Alfredo
Journal article