Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Social collective organizing: a dynamic capability for the social resilience of a territory", Management Decision, 2025 | 2025 | Journal article |
| BHATNAGAR KUSHAGRA, K., J. CAYLA, D. DION, G. FUSCHILLO, "Consumer Sovereignty and the Ethics of Recognition", Journal of Business Ethics, 2024, vol. 4, no. 192, pp. 1-19 | 2024 | Journal article |
| D'ANTONE, S., S. SUSI GEIGER, G. FUSCHILLO, "Resonant organizing and thriving in the post-growth era: Diffractive entanglements in a case of social organizing", Organization Studies, 2024 | 2024 | Journal article |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2024 | 2024 | Journal article |
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" Forthcoming Management Decision | 2024 | Journal article |
| FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364 | 2023 | Journal article |
| FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italy, 2022 | 2022 | Book |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789 | 2022 | Journal article |
| LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154 | 2021 | Journal article |
| BERTILSSON JON, J., A. LUCARELLI, G. FUSCHILLO, "Movement Parties as Brand Platforms: The Case of the 5 Star Movement" in Political Branding in Turbulent times., Mona Moufahim Ed., Palgrave Macmillan, pp. 103-121, 2021 | 2021 | Book chapter |
| FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365 | 2020 | Journal article |
| LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693 | 2018 | Journal article |
| COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017 | 2017 | Book |
| FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" in Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016 | 2016 | Book chapter |
Teaching domains
Marketing
Methodology
Research domains
Consumer Culture Theory
Consumer Behavior
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| None | Publication highlight |
Marketing & new consumption |
|
| None | Expert’s view |
Marketing & new consumption |
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| None | Published in The Conversation |
Food, wine & hospitality |
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| None | Published in The Conversation |
Marketing & new consumption |
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| None | Published in The Conversation |
Marketing & new consumption |
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| Simona D'ANTONE | Published in The Conversation |
Marketing & new consumption |
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| Bernard COVA | Published in The Conversation |
Marketing & new consumption |
|
| Virginie MARTIN | Published in The Conversation |
Other |
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| None | Published in The Conversation |
Marketing & new consumption |
|
| Bernard COVA | Expert’s view |
Marketing & new consumption |
|
| None | Published in The Conversation |
Marketing & new consumption |
|
| None | Published in The Conversation |
Marketing & new consumption |
|
| Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective | None | Published in The Conversation |
Marketing & new consumption |
| None | Published in The Conversation |
Marketing & new consumption |