The members of the new consumption and marketing research centre regularly appear in the media to share the results of their work with the general public. Research is also shared through cooperation with companies within the scope of of research projects and chairs. Researchers from the research centre are also invested in developing educational projects directly related to their research. Furthermore, several events are organised every year to bring together different stakeholders (such as researchers, companies, academic partners, and students) to discuss research conducted at the centre of excellence.
Presence in the media
, Vidéo Xerfi Canal : Entreprises & Expertises, 7 December 2020, Grégory Bressolles
BRESSOLLES, G., F.PONSIGNON - "La fonction qualité, un moteur de la transformation digitale des entreprises" - 2020, The Conversation.com
The Conversation, 1st December, Gregorio Fuschillo
In Basket USA, Dimitri Kucharczyk, 30 November 2020. Jean-Philippe Danglade - Citation
, in Marketing & Innovation, Fabrice Deblock. November 2020. Bernard Cova - citation
.
In Education Technology, Genna Ash, November 10, 2020. Citation Aleksej Heinze
, in Khadiyatoulah Fall, Professeur chercheur , Chaire CERII, Université du Québec à Chicoutimi, Canada, Dakaractu, 17 November 2020. Citation Nacima Ourahmoune
, Nacima Ourahmoune, The Conversation, 4 November2020
, Romaric Servajean-Hilst, Xerfi canal, 4 November 2020
Zlatan Ibrahimovic depuis le PSG (2/3) : les hauts et les bas du businessman. Jean-Philippe Danglade, L’Équipe, 3 November 2020
After the Hype. Marcus Schödel & Dennis Herhausen, Swiss Marketing Review, 30 October 2020
Me too, Black Lives Matter…Face aux problématiques sociales, les entreprises américaines se rêvent en activistes : Béatrice Heraud, Novethic, 29 October 2020. Citation Nacima Ourahmoune
Bressolles G. et Ponsignon F. (2020), La fonction qualité, un moteur de la transformation digitale des entreprises, The Conversation, 16 October 2020,
Bressolles G. et Ponsignon F. (2020), La qualité à l’heure du numérique, Web conférence, 23 September 2020, AFNOR - AFQP - CCI Occitanie
, Libération, 25 September 2020 - Citation Nacima Ourahmoune
L'Express, AFP, 18 May 2020
Le Quotidien , AFP, 18 May 2020
Le Temps, Laurent Favre, 17 May 2020
Il Sole 24 Ore, Giampaolo Colletti, 11 May 2020
Presse Agence, 7 May 2020
The Conversation, Maria Mercanti-Guérin, 6 May 2020
La Provence, Julien Pompey, 6 May 2020
The Australian, 1 May 2020
Harvard Business Review, 1 May 2020
Care News, COVA Bernard et FUSCHILLO Gregorio, 27 April 2020
Les Petites Affiches, Gilles Carvoyeur, 27 April 2020
The Conversation, Jean-Philippe Danglade, 23 April 2020
. Par Nacima OURAHMOUNE
Presse Agence, La rédaction, 22 April 2020
Doc au futur, Morgane Palomo, 22 April 2020
Le Figaro Blog, Lionel Maltese, 17 April 2020
Journal du Dimanche, Jean-Philippe Danglade, 17 April 2020
The Conversation, Jean-Philippe Danglade, 16 April 2020
Servsig, Jonas Holmqvist, 15 April 2020
Ca m'intéresse, Diego Rinallo, 11 April 2020
The Conversation, Diego Rinallo, 7 April 2020
Tennis Actu, Alexandre HERCHEUX, 2 April 2020
L'Equipe, Julien Reboullet, 30 March 2020
About Manchester, Nigel Barlow, 23 March 2020
The Conversation, Nacima Ourahmoune, 23 March 2020
YouTube ; chaîne de "Revue Politique et Parlementaire", Revue Politique et Parlementaire, 17 February 2020
Revue Politique et Parlementaire, Revue Politique et Parlementaire, 17 February 2020
So Foot, Alexandre Aflalo, 24 January 2020
Brandbook, Sepsey Barna, 21 January 2020
France Football, Lionel Maltese, 16 January 2020
YouTube ; chaîne de "The Zac Anesbury Show Clips", Renaud Lunardo, 5 January 2020
The Zac Anesbury Show, Zac Anesbury, 5 January 2020
L'Equipe, Bérénice Marmonier, 8 December 2019
La Provence, Julien Pompey, 1 December 2019
La Provence, Julien Pompey, 28 November 2019
Quartz, Carola Jain, 29 October 2019
Les Echos Start, Fabiola Dor, 25 October 2019
Le Temps, Alexandre Pedro, 25 October 2019
Unreserved, Lainey Loh, 10 October 2019
Euronews, AFP, 7 October 2019
Phys.org, Charlotte Van Ouwerkerk, 7 October 2019
20 minutes, AFP, 7 October 2019
La Provence, Marie-Cécile Berenger, 1 October 2019
The Conversation, Frédéric Prévot, 30 September 2019
BFM TV, AFP, 22 septembre 2019
La Dépêche, 19 September 2019
Ouest-France, Alexandra Couston, 21 August 2019
Sud Ouest, Alexandra Couston, 21 August 2019
Les Echos, Alexandra Couston, 21 August 2019
Le Parisien, Sébastien Lernould, 24 July 2019
Ecofoot, Anthony Alyce, 24 July 2019
La Nouvelle République, Olivier Pirot, 7 July 2019
RFI, David Pauget, 4 July 2019
The Conversation, Jean-Philippe Danglade, 20 June 2019
The Atlantico, Jean-Philippe Danglade, 16 June 2019
Le Parisien, Sylvie De Macedo, 11 June 2019
The Connexion, 29 May 2019
Xerfi Canal, Xerfi Canal, 28 May 2019
YouTube ; chaîne de "Xerfi Canal", Xerfi Canal, 27 May 2019
Les Echos, Romain Gueugneau, 24 May 2019
YouTube ; chaîne de "Institut für Marketing der Universität St. Gallen", Dennis Herhausen, 16 May 2019
Forbes, Eytan Messika, 9 May 2019
Libération, Amaria Benamara, 26 April 2019
RMC Sport News, 24 April 2019
El Universal, AFP, 24 April 2019
Labivin.net (blog), Emilie Merienne, 22 April 2019
The Conversation, Jean-Philippe Danglade, 18 April 2019
La Vie, Pierre Jova, 11 April 2019
Eco Foot, Anthony Alyce, 4 April 2019
L'Opinion, Pascal Airault, 22 March 2019
El Watan, Salima Tlemcani, 21 March 2019
Montaigne in Game, Reynald Brion, 19 March 2019
Real Business, Olly Goodall, 14 March 2019
The Conversation, Nacima Ourahmoune, 13 March 2019
La Croix, Romain Subtil, 12 March 2019
The Conversation, Nacima Ourahmoune, 12 March 2019
The Conversation, Jean-Philippe Danglade, 28 February 2019
Le Parisien, Bertrand Métayer, 22 February 2019
Capital, 22 February 2019
YouTube ; chaîne de "Xerfi Canal", Xerfi Canal, 15 February 2019
Dailymotion ; chaîne de "Xerfi Canal", Xerfi Canal, 15 February 2019
La Provence, Julien Pompey, 13 February 2019
Challenges, Guillaume Allier, 28 January 2019
Slate, Annie Lapert-Munos, 17 January 2019
The Conversation, Annie Lapert-Munos, 16 January 2019
Le Point, Antoine Grenapin, 23 December 2018
Il Foglio, Michele Boroni, 16 December 2018
La Provence, Hub Éco, 10 December 2018
Xerfi Canal, Xerfi Canal, 3 December 2018
The Conversation, Gregorio Fuschillo, 23 November 2018
E-commerce Mag, eZ Systems, 21 November 2018
The Conversation, Gregorio Fuschillo, 13 November 2018
L'Express, Carine Loeillet, 9 November 2018
Sud-Ouest, Benoît Lasserre, 31 October 2018
La Tribune Bordeaux, Mikaël Lozano, 30 October 2018
La Tribune, Frédéric Prévot, 28 October 2018
The Conversation, Frédéric Prévot, 24 October 2018
Décision-Achats, 22 October 2018
The Conversation, Frédéric Prévot, 16 October 2018
France Info, 6 October 2018
The Statesman, Yassine Khiri, 6 October 2018
La Croix, AFP, 5 October 2018
France 24, Yassine Khiri, 5 October 2018
Jornal Cruzeiro Do Sul, Yassine Khiri, 5 October 2018
La Tribune, Boris Bartikowski, 3 October 2018
The Conversation, Boris Bartikowski, 2 October 2018
Gestion HEC Montréal, Myriam Jézéquel, 28 September 2018
Mieux Vivre, Rédaction Mieux Vivre avec AFP, 10 September 2018
Capital, 8 September 2018
Le Point, AFP, 11 July 2018
Ouest-France, AFP, 11 July 2018
Deportes, AFP, 11 July 2018
El Heraldo, AFP, 11 July 2018
IAE de Paris, Bernard Cova, 4 July 2018
Inside Marketing, 27 June 2018
Le Temps, Laurent Favre, 11 April 2018
Afm Marketing, Agnes Helme-Guizon, 29 March 2018
Le Temps, Laurent Favre, 20 March 2018
Blog de Lionel Maltese, Lionel Maltese, 28 February 2018
Le Dauphiné, 8 February 2018
Le Monde, Adrien de Tricornot, 2 February 2018
Slate, 2 February 2018
Inside Marketing, Virginia Dara, 18 January 2018
Décision-Achats, 9 January 2018
Paris Match, 28 December 2017
Le Point, AFP, 28 December 2017
RTL Info, AFP, 28 December 2017
Le Point, AFP, 26 December 2017
Le Figaro, Alix Coutures, 23 December 2017
Sud Ouest, Grégory Bressolles, 18 December 2017
The Conversation, Bernard Cova, 27 November 2017
YouTube ; chaîne de "Campus-Channel", Renaud Lunardo, 22 November 2017
Le Temps, Laurent Favre, 20 November 2017
The Conversation, Chi Zhang, 20 November 2017
The Conversation, Bernard Cova, 31 October 2017
Stratégies, Marie-Caroline Royet, 26 September 2017
Contrepoints, Grégory Bressolles, 24 September 2017
The Conversation, Grégory Bressolles, 21 September 2017
Le Monde, Rémi Dupré et Clément Martel, 1 September 2017
The Conversation, Jean-Philippe Danglade, 30 August 2017
L'Obs, Sébastien Billard, 23 August 2017
Le Figaro, Lionel Maltese, 22 August 2017
Le Point, Jean-Philippe Danglade, 2 August 2017
Destimed, Michel Caire, 28 July 2017
The Conversation, Jean-Philippe Danglade, 26 July 2017
La Tribune, La Tribune Bordeaux, 22 June 2017
YouTube ; chaîne de " Inside Marketing", Inside Marketing, 22 June 2017
LSA, Sylvie Leboulenger, 21 June 2017
Foot Football, Lionel Maltese, 11 May 2017
20 Minutes, Jean Saint-Marc, 30 April 2017
La Marseillaise, Michel Garoscio, 6 April 2017
Nouvel Obs, Boris Manenti, 5 April 2017
The Conversation, Jean-Philippe Danglade, 29 March 2017
Xerfi Canal, Bernard Cova, 14 March 2017
RTL, AFP, 14 March 2017
The Conversation, Jean-Philippe Danglade, 6 March 2017
France Football, Lionel Maltese, 23 February 2017
Xerfi Canal, Bernard Cova, 21 February 2017
La Provence, Marie-alix Détrie, 19 February 2017
The Conversation, Jean-Philippe Danglade, 15 February 2017
Ecofoot, Anthony Alyce, 7 February 2017
Xerfi Canal, Xerfi Canal, 12 January 2017
Le Temps, Julie Rambal, 9 January 2017
Harvard Business Review France, chroniques d’experts, Frédéric Prévot, 2 January 2017
Le Figaro, Lionel Maltese, 27 December 2016
La Tribune, Carole Payrau, 20 December 2016
Le Figaro, Lionel Maltese, 14 December 2016
Xerfi Canal, Xerfi Canal, 26 November 2016
Xerfi Canal, Bernard Cova, 24 November 2016
L'Express, Lucas Bendavid, 8 November 2016
Trome, Redaccion Trome, 8 November 2016
La Tribune, Jean-Philippe Danglade, 27 October 2016
The Conversation, Jean-Philippe Danglade, 26 October 2016
Xerfi Canal, Xerfi Canal, 18 October 2016
L'Alsace, 27 September 2016
Seneplus, Matthieu Alexandre, 26 September 2016
France Football, Lionel Maltese, 14 September 2016
La Provence, Marie-Cécile Berenger, 13 September 2016
Xerfi Canal, Xerfi Canal, 8 September 2016
Le Figaro, Lionel Maltese, 27 August 2016
Foot Marseille, Foot Marseille, 3 August 2016
France Football, Lionel Maltese, 1 June 2016
Conseil Economique, Social et Environnemental, Bernard Cova, 11 May 2016
E-Marketing, Charlotte Marchalant, 2 May 2016
France 3, Karine Bellifa avec AFP, 15 April 2016
Le Républicain Lorrain, 15 April 2016
Ouest France, Ouest France, 14 April 2016
Rtbf, AFP, 14 April 2016
France Football, Lionel Maltese, 13 April 2016
L'Express, AFP, 11 April 2016
Madame Figaro, Lucile Quillet, 5 April 2016
Strategy Business, Matt Palmquist, 24 March 2016
Netspiloten, Aleksej Heinze, 24 March 2016
YouTube ; chaîne de "LobiContentMkg", Michael Korchia, 22 March 2016
Le Temps, Laurent Favre, 21 March 2016
The Conversation, Aleksej Heinze, 18 March 2016
Le Figaro, Lionel Maltese, 20 February 2016
YouTube ; chaîne de " L'Écho des Arènes", L' Écho des Arènes, 17 February 2016
L'Écho des Arènes, L' Écho des Arènes, 17 February 2016
Le luxe n'est plus ce qu'il était : cette évolution majeure des consommateurs qui va contraindre Vuitton, Gucci et autres Prada à se réinventer
The Atlantico, Jean-Philippe Danglade, 5 February 2016
24 Heures, Arnaud Cerutti, 26 January 2016
France Football, Lionel Maltese, 20 January 2016
Handelszeitung, Laurent Favre und Marcel Speiser, 20 January 2016
Le Temps, Laurent Favre, 18 January 2016
The Guardian, Mark Smith, 2 December 2015
Foot Football, Lionel Maltese, 2 December 2015
Le Figaro, Lionel Maltese, 11 November 2015
France Football, Lionel Maltese, 4 November 2015
Relation Client Mag, Ève Mennesson, 7 October 2015
France Football, Lionel Maltese, 30 September 2015
La Revue du Vin de France, Florentine Mähler-Besse, 18 June 2015
Mon Viti, Audrey Domenach, 17 June 2015
La Tribune, Marina Torre, 8 June 2015
Le Figaro, Lionel Maltese, 27 May 2015
L'Obs, L'Obs, 22 May 2015
CubaSI, 20 May 2015
El Economista, AFP, 19 May 2015
Coconuts, Coconuts Hong Kong, 17 April 2015
France Football, Lionel Maltese, 8 April 2015
France Football, Lionel Maltese, 25 March 2015
HR Magazine, Nick Martindale, 17 March 2015
Biznews, Felicity Duncan, 4 February 2015
L'Express, Marion Bain, 30 January 2015
The Conversation, Aleksej Heinze, 29 January 2015
Le Point, AFP, 14 January 2015
Research and development
PROJECTS
Project financed by the ;
Diego Rinallo is the Project Leader for Kedge BS and Work Package Leader for work package 2 “Commercial Valorization of the Alpine Food Heritage”.
Main Partners: Polo Poschiavo (Switzerland), Regione Lombardia (Italy), Regione Valle d’Aosta (IT), Syndicat Mixte du Parc Naturel Regional du Massif des Bauges (FR), Associazione Dislivelli (IT), Comunità Montana di Valle Camonica (IT), TSM – Trentino School of Management (IT), Razvojna Agencija Zgornje Gorenjske (Slovenia), RRA Severne Primorske d.o.o. ova Gorica (Slovenia), Centre Regional d’Etudes des populations alpines (CREPA), University of Innsbruck (Austria), Munich University of Applied Sciences.
Total project funding: €2,8 Million
Food systems are socioeconomic and cultural practices tied to food production and consumption. Food & culinary heritage goes beyond products and includes production landscapes and traditional knowledge of production techniques, consumption rituals and customs, and the transmission of ancestral wisdom. Population decline, the ageing of populations, and globalisation are endangering Alpine food & culinary heritage. The project identified and documented 150 elements of Alpine food & culinary heritage and over 100 of the best practices for promoting the commercial value of this heritage. It also examines the synergy between cultural and economic value creation and tested new approaches in 10 pilot areas. The principle results of the project include an online inventory of Alpine food systems, guidelines for legally protecting Alpine food & culinary heritage, a guidance document on successful commercialisation of Alpine food & culinary heritage, field studies of the best commercialisation practices, a digital ethnographic study of the food & culinary heritage on Instagram and Tripadvisor, a chart of Alpine food & culinary heritage, and finally a prospective study of Alpine food & culture heritage.
Olivia Petit created the Biometric Marketing Lab, for students, researchers, and Practitioners including new tools such as eye-trackers, heartbeat and skin conductance measures.
LCL chose KEDGE to conduct a study of its strategy and practices regarding talent retention. This eight-month study is being funded by LCL. The study is being conducted by Frédéric Prévot. It is part of a major strategic reflection process for LCL. As part of the efforts to conduct the study, a steering committee is convening every fifteen days. It brings together representatives from KEDGE and members of the LCL executive committee.
Gregorio Fuschillo is a member of the international service culture network - NTU (Nanyang Technological University), ESSEC, Aalto University, in collaboration with the AccorHotels group. This research program on service cultures takes place simultaneously in several countries such as France, China, and India.
As part of the Culture, Consumption, and Marketing course Gregorio Fuschillo organised and managed two projetcts:
- The "Culture of the cheese", in collaboration with Savencia / Fromarsac
- The "restoring home", in collaboration with Gifi.
KCO (Knowledge Communities Observatory)
Partners: Expleo, Engie, Spie Batignolles, Crouzet, Laerdal Médical, Sartorius Stedim, Schneider Electric, Amalte, Saint Quentinois
Research areas:
1 - The coordination mechanisms between the communities and the formal structure of the firm : How can community productions be exploited, disseminated and institutionalized?
2 - Mixed communities: companies, customers and users: How to create and animate a community with customers & users to develop business?
This is a follow-up project to an earlier project on “Consumer Well-being” that was funded in 2013 by FEMISE (Forum Euroméditerranéen des Instituts de Sciences Économiques), run by Professor Boris Bartikowski. The project aims to develop a measurement tool to study how new ways of working in today’s society in the global and digital age affect well-being. The project runs in collaboration with Sheffied University BS and a Venture Idea Consulting Company.
Drivers and mechanisms of work performance for telecommuters. It is a joint research project, partly funded by KEDGE BS, the St Gallen Management Institute and the John Molson School of Business (a grant application to the Canadian Human Sciences Research Council (CHSRC) is currently pending).
CHAIRS
- Business as unusual: Innovative practices & new business models
The ‘Business as Unusual’ chair, created in 2013, aims to explore and further the understanding of new practices and business models as well as new organisational forms in a rapidly changing environment.
Since 2001, the “Business in a Connected World” Chair develops and disseminates knowledge and state-of-the-art expertise on the adoption and use of digital technologies by consumers and companies. The aim of the Chair is also to study the evolution of different forms of retailing as well as the development and integration of customer relations into an omni-channel strategy.
- Sustainable Sourcing in the Network Environment
The ‘Sustainable Sourcing in the Network Environment’ research chair, founded in 2008 by businesses, NGOs and the KEDGE Business School, is developing a dynamic vision and an in-depth, multi-faceted understanding of responsible purchasing.
Pedagogy and student life
Trainings associated with the centre
The research conducted by the centre of excellence are transposed in different forms in almost all of KEDGE’s educational programmes:
- MSc Digital Marketing & Sales
- MAI – Innovation & International Purchasing
- MSc International Business
- MSc Sport – International Sport & Event Management
The courses integrated in these programmes relate to ‘classic’ marketing subjects such as brand management and luxury marketing as well as:
- sensory marketing, experiential marketing, UX design & web ergonomics, customer-computer interaction,
- culture, consumption and marketing,
- tribal marketing & brand communities, etc.,
- and e-sports (video games).
As part of the educational process, KEDGE researcher-professors involve students in their efforts both in courses and through final dissertations. Student participation can take new and original forms--a member of the centre is a certified Lego Serious Play coach.
Events
Research seminars
Members of the centre have invited internationally renowned professors. They have given lectures at KEDGE Business School and offered many opportunities for networking collaboration. This notably includes:
- 2020
“Anthropology in business” by Rita Denny (Practica Group Epic people Northwestern University / USA)
- 2019
Lionel Maltese (Kedge) & Frank Pons (Laval Univ. Canada) “Sport business research landscape & opportunities “
S. Wilner (Wilfrid Laurier University), Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market
Markus Blut (Aston Business School), Christof Backhaus (Aston Business School), Heiner Evanschitzky (Aston Business School), Yves Van Vaerenbergh (KU Leuven), Micael Dahlén (Stockholm School of Economics), Stefano Pace : Trends in retail marketing & the future of wine retailing
B. Ivens (University of Bamberg): Current Issues in Industrial Marketing
- 2018
Research Seminar on “Digital Marketing & Technology”; invited guest speakers: V.-S. Osburg (University of Hull) & V. Yoganathan (Bradford University): “Avoiding the Trap of Negative Ethical eWoM in Talent Attraction”
H. Evanschitzky (Aston BS): “Research Overview and Future Opportunities for Collaborative Projects in the Marketing & Retail Space”
L. Hollebeek (Montpellier BS and Tallinn University of Technology): “Customer Engagement”
A. Lucarelli (Lund University): An Overview of Current Research Projects
Ch. Kowalkowski (Linköping University): Services in Industrial Marketing
- 2017
C. A. Russell (American University) An Overview of Current Research Projects
S. Guercini (University of Florence): Unconventional Entrepreneurship and Communal Markets
L. Schons (University of Mannheim): Creating Joint Impact of Research Projects through Collaborations with Partner Companies
Leena Aarikka-Stenroos - Tampere University of Technology Développement de la recherche sur l’initiation des relations B2B (see 2018 IMM article) – 1 month visiting
- 2016
H. Evanschitzky (Aston Business School) : « Customer Inspiration Conceptualization, Scale Development, and Validation »
J. Lee (Korea University Business School) : Lottery tickets buying behaviour in Korea
- 2015
J. Schouten (Aalto University School of Business): “The Ethnography in Consumer Research.”
M. Holmlund (Hanken School of Economics): “Relationship Marketing and Changing Practices in Banking.”
A. Diamantopoulos (University of Vienna): “How to Get Published in International Journals: The (Bumpy) Road to (Possible) Success.”
G. Fitzsimons, T. Chartrand, and M. Platt (all from Duke University): A series of research talks on “Cutting Edge Research in Branding.”
M. Cleveland (University of Western Ontario): “Publishing in the International Marketing Review.”
Organized conferences and workshops
- 2020
14th Royal Bank International Research Conference: “Information Communication Technology: People, Culture and Globalization”, Marseille
- 2019
Fringe event at the British Academy of Management (BAM) conference in Birmingham, Aston BS, on “Digital Transformation - Opportunities and Challenges for the Retail Industry” (speakers: Prof Heiner Evanschitzky, Aston BS, Prof Boris Bartikowski, Kedge BS, Prof Tim Baines, Aston Business School, UK, Prof Thomas Rudolph, University of St Gallen; Prof Olivia Petit, Kedge BS, Prof Christian Brock, University of Rostock; Prof Nancy Wunderlich, University of Paderborn). A related agenda setting article is planned to be published in Journal of Service Management Research SMR on “Digital Disruption in Retailing”
Workshop “Foodways and Food-related intangible cultural heritage as drivers for sustainable development in rural areas”, as part of the Forum Origin, Diversity and Territories, Turin
Workshop “Territorial Brands in the Alpine Region”, co-organized with EUSALP, the European Union Strategy for the Alpine Region, Bolzano.
3rd KCO Symposium : « Le rôle des communautés dans le développement et l’appropriation d’innovations par l’entreprise” (Communities roles in the development and appropriation of innovations by the company), Kedge Business School, Toulon
- 2018
The 34th Annual Industrial Marketing and Purchasing (IMP) Conference, Kedge Business School, Marseille, 4-7 September
- 2017
2nd KCO Symposium : “Nourrir sa créativité par les communautés de connaissances !” (Feeding one's creativity through knowledge communities), Kedge Business School, Toulon
- 2016
11th Consumer Culture Theory Conference, University of Lille.
- 2015
KCO Symposium (“Communities of Practice and Networks of Practice in Organizations and Smart Cities”), Kedge Business School, Toulon.
Interpretive Consumer Research Workshop; University of Edinburgh Business School.
Participation in international conferences
The members of the Marketing & New Consumption center of excellence present their research results in international conferences each year. These include the EMAC (European Marketing Academy), ACR North American Advances, AMS Annual Conference (Academy of Marketing Science), AFM Annual Conference (French Marketing Association).
