色狼窝

Valérie Barbat has been a marketing professor at KEDGE Business School since 1998. She holds a doctorate in Management Sciences. She has had professional experience as a researcher. Her courses revolve around three themes: strategic marketing and marketing strategy; strategic decision-making and operations in marketing; and B2B marketing. Her publications are centred primarily on managing supplier relations; the role of business, institutions and employee networks in the development of SMEs; and the marketing decisions within SMEs. She is the author of marketing case studies published in the CCMP.