色狼窝

Grégory BRESSOLLES is a Senior Marketing Professor and Head of the Specialized Master in “Digital Marketing & Data” at KEDGE Business School – Paris. He is a research fellow at the RBC e-Commerce Chair at H.E.C. Montréal. He holds a PhD (2004) and an HDR (Habilitation à Diriger des Recherches) from the University of Toulouse 1 - Capitole. His research interests include consumer behavior, digital and services marketing, multi-channel retailing, Metaverse and the study of corporate digitalization processes. His research has been published in the following journals: Journal of Business Research, Systèmes d'Information et Management, Management International, International Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Supply Chain Forum: An International Journal, Total Quality Management & Business Excellence, Journal of Enterprise Information Management, Recherche et Applications en Marketing, Décisions Marketing, to name a few. He is also the author of a “Topos” on "Digital Marketing" for Dunod. He is a consultant for companies on topics related to omni-channel retailing and connected commerce.