色狼窝

Fanny CAPEAU is an Assistant Professor in Marketing. After graduating from the HEC Grande Ecole Program in 2007, she worked for ten years in SMEs and large groups in the cosmetics and environmental biotechnology sectors, where she was Marketing and Development Director. Since 2015, in her teaching within the MSC Marketing and PGE (Marketing Management, Product Manager Function, Product and Service Innovations), she relies on her professional experience to build experiential teaching devices (practical workshops, red thread cases, conferences). In 2021, she obtained her PhD in Management Sciences at the IAE of Aix-Marseille. Her dissertation focuses on engagement in Do-It-Yourself practices. In her research, she is particularly interested in the fields of relationship marketing, sustainable marketing, alternative consumption practices, but also in the role of marketing education in higher education, in the face of current societal issues.